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vespa
vespa
vespa

Editorial Review - Reed Business Information (c) 2004

Made in Italy, the mini-motorcycle called Vespa never proved much of a success in the U.S. market. But it made its mark around the world. Since 1946, the Vespa has kept its shape mostly unchanged from its original conception. Some 16 million have been sold as both basic and, at times, chic transport. Researched and written with the full cooperation of its manufacturer, Piaggio, this book documents Piaggio's rise and the development of the little "wasp" in all its permutations. The presentation is lighthearted, colorful, and thoroughly entertaining, with hundreds of archival photos and a complete listing of all models produced over the years. Most motorcycle history books ignore or, at best, look down on the lowly "scooters," so this information is not usually available elsewhere. Rising gas prices and a developing "hipster" image may yet bring the Vespa new success in this country, where there are currently 70 active dealerships, mostly in metropolitan areas. Recommended for transportation collections in all libraries.-Eric C. Shoaf, Brown Univ. Lib., Providence